Alex Cooper, host of ‘Call Her Daddy,’ signed a $125 million deal with SiriusXM: ‘She’s selling a proven track record,’ says recruiter

The Hollywood Reporter reports that Alex Cooper, the longstanding host of the well-liked “Call Her Daddy” podcast, has agreed to a $125 million, three-year contract with SiriusXM. As part of the agreement, her podcast will join the other shows in her Unwell audio network on SiriusXM’s podcast network. Cooper’s prior three-year, $60 million deal with Spotify, which was announced in 2021, is now doubled.

2018 saw the debut of the raucous podcast “Call Her Daddy,” in which Cooper and her cohost Sofia Franklyn talked about everything from relationships to sex. Barstool Sports swiftly purchased the show. According to Variety, the two got into a fight in 2020 over contracts with Barstool President Dave Portnoy. The following year, Cooper and Franklyn parted ways, and in 2021, the show relocated to Spotify. 2023 saw “Call Her Daddy” become

Variety stated. The following year, Cooper and Franklyn parted ways, and in 2021, the show relocated to Spotify. “Call Her Daddy” ranked as the second most popular podcast globally on Spotify in 2023.

Cooper, who was listed among 2024’s CNBC Changemakers, debuted The Unwell Network in August 2023. It is a podcast network that consists of her own program as well as others that are hosted by producers such as Madeline Argy and Alix Earle.

While not everyone can replicate the meteoric success Cooper has worked for and enjoyed, there are lessons to be learned from how she’s grown her career.

“By highlighting the value ‘Call Her Daddy’ brings to SiriusXM and positioning herself as a leading figure in the podcasting industry, Alex Cooper was able to confidently negotiate a deal that reflects her talent and the impact of her work,” says Natalie Boren, senior vice president at recruiting firm Career Group Companies.

“She’s not just selling her time,” says Boren. “She’s selling a proven track record and the potential for even greater success.”

If you’re looking to negotiate your own salary, whether during a job interview or even in your current role, Boren recommends focusing on the following lessons highlighted by Cooper’s deal.